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ALLY FINANCIAL INC. Complaints

fintech
● Near baseline

Ally Financial Inc. is a digital financial-services company offering online banking, auto finance, mortgage, and investing through Ally Invest. Originated in 1919 as General Motors Acceptance Corporation (GMAC) and rebranded as Ally Financial in 2010, it is headquartered at Ally Detroit Center, 500 Woodward Avenue, Detroit, Michigan, with its banking subsidiary Ally Bank operating as an all-digital, branchless bank.

Contact

Ally Detroit Center, 500 Woodward Ave, Detroit, MI 48226

ALLY FINANCIAL INC. recorded 120 complaints this week, compared with an 8-week baseline average of 106.5 per week. That is 1.1x its own 8-week baseline, a level described as Near baseline. Top complaint products this week were Vehicle loan or lease (44), Credit reporting or other personal consumer reports (33), and Checking or savings account (31), with 100.0% of complaints answered on time this week. Among tracked fintechs, it ranked 2 of 8 by spike ratio this week, compared with an average spike ratio of 1.0 across all tracked fintechs.

This week
120
8-week baseline avg/wk
106.5
Spike ratio
1.1x
Rank vs. category peers
2 of 8

Category average spike ratio this week (fintechs): 1.0x — see the full category ranking.

12-week complaint volume

Week 1 of 12: 109 Week 2 of 12: 124 Week 3 of 12: 107 Week 4 of 12: 118 Week 5 of 12: 97 Week 6 of 12: 105 Week 7 of 12: 111 Week 8 of 12: 101 Week 9 of 12: 113 Week 10 of 12: 91 Week 11 of 12: 95 Week 12 of 12: 120

Week ending 2026-06-10 through 2026-08-26 (14-day lag buffer applied).

Spike ratio across tracked runs

Run 1 of 9: 1.0x Run 2 of 9: 0.9x Run 3 of 9: 0.9x Run 4 of 9: 1.2x Run 5 of 9: 0.9x Run 6 of 9: 0.9x Run 7 of 9: 1.0x Run 8 of 9: 0.8x Run 9 of 9: 0.9x

9 recorded runs, 2026-07-14 through 2026-09-08 — this week vs. that run's own 8-week baseline each time (same spike-ratio math as above, tracked over separate runs of this site's data pipeline rather than within a single build). See How it works.

Top complaint products this week

Responsiveness & resolution this week

Answered on time
100.0%
Public response rate
0.0%

How ALLY FINANCIAL INC.'s complaints were resolved this week:

"Public response rate" counts only complaints where CFPB asked the company to respond publicly, and measures how often it said something substantive instead of declining to comment — see How it works.

Complaints from Older American / Servicemember consumers

15.8% of ALLY FINANCIAL INC.'s complaints this week were self-tagged by the consumer as coming from an Older American and/or Servicemember household (category average this week: 12.2%). This reflects who is filing complaints, not a finding about ALLY FINANCIAL INC.'s conduct toward these consumers — see How it works.

What customers are saying

Narrative word cloud not yet generated for ALLY FINANCIAL INC. — currently built for the highest-volume companies only. Why.

Consumer language tone

Tone data not yet generated for ALLY FINANCIAL INC. — currently built for the highest-volume companies only, from an occasional standalone pull, separate from this build. Why.

Distinctive complaint themes

Narrative terms that come up disproportionately more often in ALLY FINANCIAL INC.'s complaints than across the CFPB database as a whole (score = how many times more common here than the industry-wide baseline — see Trends & records for that baseline). A word-frequency signal from a sample of 3,000 narratives, not a finding about the cause of any complaint.

Where complaints go: product → issue → outcome

Complaint flow not yet generated for ALLY FINANCIAL INC. — currently built for the highest-volume companies only. Why.